VISION AND STRATEGY

OUR COMMITMENT

 Future generations will look back and see that we did everything possible to create a better place in which they can thrive.  


Our vision is to accelerate the impact of sustainable mobility. This is our guiding star and informs all future decisions.  

SUSTAINABLE IMPACT

Within the transport sector, our industry accounts for a significant percentage of total emissions. We accept responsibility for bending the curve on carbonization by driving change to advance sustainable solutions.

FOUNDATION FOR FUTURE

We are investing wisely in digitalization and zero emissions. We are creating new business models where it makes most sense for our customers. We are leveraging our partnerships and resources, as part of the TRATON Group, to accelerate our progress on technologies that anticipate and help manage demands coming our way.

PROFITABLE PERFORMANCE

Our number one priority is to become a healthy, well-rounded and profitable company. In partnership with our dealer network, we strive to offer the best holistic experience and solutions for our customers.

CULTURE & LEADERSHIP

We will be known for our strong culture, which guides every decision, every day. Each employee is empowered and trusted to make the right choices, embracing accountability for our long-term success.

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